With that being said, many recruiters have still remained on the sidelines. This means there are big opportunities for recruitment teams to take advantage of the obvious benefits provided by this channel such as expansion of reach, amplifying their employer brand, increasing thought leadership and connecting with potential candidates. It’s pretty obvious by now that LinkedIn has a heavy focus on serving content in order to make users stay on site, which is why anyone on the network can now publish content. As a result, content consumption on LinkedIn has increased by 21% in the last 2 years. The most popular and engaging posts are featured on Pulse, which is an online news aggregation feed designed for members to keep up to date with the latest trends and follow specific influencers, channels and publishers. Getting posts featured on Pulse is considered the holy grail as it greatly increases the exposure of your content. LinkedIn’s Publishing Platform enables members to share content (think blog posts) with their professional connections. If you are a frequent user of LinkedIn, you will have probably come across the LinkedIn Publishing Platform and the Pulse product.

Download linkedin pulse